Tuesday, August 18, 2009
There is at least one breed of person that natural selection should have weeded out long ago: the art director. It would seem to me that self-importance is the drug of choice for these creatures. In that way, they have a lot in common with pigs. Pigs, however, do occasionally use their self-importance to serve and protect the community. An art director’s self-importance is only there for the purpose of protecting his right to make six figures without tangible qualification, and sport expensive pre-worn jeans, vintage t-shirts, generic tattoos, ridiculous glasses and retro haircuts. An art director is a hack who is generally creative, in a nebulous, useless kind of way, and lacks the vision and/or fortitude to be an honest artist. None of them have soul. They just want to look like they do, which is appropriate given the nature of their profession.